Giri Trading Marks 75 Years in Business with Rs 100 Crore FY25 Turnover
Giri Trading Agency, a major specialist retailer of spiritual and cultural products with a key presence in Adyar, Chennai, has celebrated its 75-year business milestone. What began as a small bookstall in Mumbai in 1951, founded by T V S Giri, has evolved into one of India's largest specialist retailers of spiritual and cultural products.
The company's business model blends tradition with modern retailing. According to the company's management, spirituality remains deeply embedded in everyday life, making the demand for its products less cyclical than in most other consumer businesses.
Sharada Prakash, director of Giri Trading and daughter of the founder T V S Giri, explained that the business is rooted in daily devotion rather than seasonal consumption. She stated that customers return regularly for their spiritual and cultural needs, while new generations continue to discover these traditions.
Today, the retailer operates nearly 40 stores across six Indian states. In addition to its domestic presence, Giri Trading has expanded internationally with retail outlets in the United States, Australia, the United Kingdom, and Dubai.
For the financial year 2025, the company reported a turnover of approximately Rs 100 crore. Giri Trading has sustained an annual growth rate of 14% to 18% over the past several years.
Although the company started solely with religious books, its current portfolio spans a wide range of categories. Its offerings now include puja materials, incense products, idols, devotional music, handicrafts, traditional attire, organic foods, and millet-based products. Puja items, particularly incense varieties, remain the company's primary revenue driver.
Giri Trading has also published more than 1,000 titles across six languages, covering rituals, panchangams, devotional works, and spiritual literature. To meet the needs of younger audiences and second- and third-generation Indians living abroad, the company has increasingly published prayer books and devotional texts with English transliterations.
