Logitech Eyes 15% Growth in India Driven by Premium and B2B Demand

Logitech is ramping up its focus on premium consumer hardware and business-to-business segments in India, with its domestic market projected to grow at three times the company's global expansion rate, country executives announced in Chennai.

Manoj Sahay, country head at Logitech India, said the Indian business is expected to record substantial growth compared to the global rate, which hovers around 5%. This places Logitech's projected expansion in India at approximately 15%, driven by a steady surge in demand for mice, gaming devices, and video conferencing hardware.

According to Sahay, the company is doubling down on its existing bestselling product lines while simultaneously expanding into newer hardware ranges and customer categories. Growth in the consumer market is being led by the MX series of advanced productivity peripherals, which are tailored specifically for computer programmers and digital creatives, alongside gaming equipment and video collaboration tools.

Beyond consumer electronics, Logitech is targeting significant expansion across the corporate B2B sector. Sahay noted that the company is making major inroads with large enterprises and global capability centres (GCCs) that are increasingly willing to allocate capital toward high-end, premium computer peripherals.

Sahay explained that the shift toward hybrid working arrangements, rising requirements for software-defined hardware, and changing consumer demographics are powering this trajectory. As Indian GCCs evolve into primary hubs for corporate strategy and decision-making, firms are adopting artificial intelligence-based video systems to eliminate setup delays and boost remote productivity during key meetings. Sahay added that India is currently at the same developmental tipping point that China experienced approximately 20 years ago.